In organizations where a quantitative understanding of user engagement is crucial, teams and products are guided by analytics and metrics. As more user interactions move towards visual experiences (e.g., live-streaming on social media), real-time analytics of this visual content will play a critical role in guiding product and company decisions.
Using coactive, you can perform real-time analytics of your unstructured visual data using SQL, and readily integrate these results with your existing data pipelines.
For example, you can use coactive to understand a viral meme on your platform by answer quantitative questions such as:
- How many images and videos contain this viral meme?
- How many images with this meme were uploaded in the past hour? Does this vary by category?
- When did this viral trend start? Is it a growing trend?
Answering these questions about a viral trend in a timely fashion is critical in powering downstream applications that focus on content recommendations, advertising, and user engagement.